The Importance of Short Books

On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).

Cool Stuff Mentioned In The Show

• You can find Chris on Twitter here
• Check out Orzy Media here
• Chris’s first books, Make It Rain and Scale While You Sleep
• His newest book, Client Acquisition
• How his team learns and refines the voice of new clients
• Abbey Woodcock’s book on writing voice
• How he hires writers (and the benefits of teaching your profession)
• Why you need to publish a book (now)
• Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods
• The book, “The Revenge of Analog” by David Sax
• The psychology behind sending a paper newsletter
• The logistics behind his newsletter (pricing, printing, shipping, etc.)

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