3min chapter

Nir And Far: Business, Behaviour and the Brain cover image

The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far

Nir And Far: Business, Behaviour and the Brain

CHAPTER

Office - The Hook Model

Hook is defined as the simplest behavior in anticipation of a reward. In office, the action couldn't be simpler, just open the file. The reward phase is the third step. With each small investment in the product, users cement their commitment to one product over another. Office faces its greatest competitive threat from goggle docks and apple eye work.

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