The Limits of Loyalty: When Habits Change, You’re Toast - Nir & Far
Nir And Far: Business, Behaviour and the Brain
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Office - The Hook Model
Hook is defined as the simplest behavior in anticipation of a reward. In office, the action couldn't be simpler, just open the file. The reward phase is the third step. With each small investment in the product, users cement their commitment to one product over another. Office faces its greatest competitive threat from goggle docks and apple eye work.
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