2min chapter

Storytelligent | Brand Storytelling with Bryce McNabb cover image

The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership

Storytelligent | Brand Storytelling with Bryce McNabb

CHAPTER

The Risks of Controlling Your Brand

There is still a level of that risk even when you are controlling your message. But it's not completely imprecise. These things are very minor when you actually look at it towards the overall thing, right? It's like the other thing, so aside from the information and then the lack of control, another thing that is risky is things change, right? So things change, people change. And there's nothing you can do about that."

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