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The Risks of Controlling Your Brand
There is still a level of that risk even when you are controlling your message. But it's not completely imprecise. These things are very minor when you actually look at it towards the overall thing, right? It's like the other thing, so aside from the information and then the lack of control, another thing that is risky is things change, right? So things change, people change. And there's nothing you can do about that."