The History of the Ozone Layer

In many ways, the phosphate free issue was one of the first times the public changed their behavior when it came to buying products. In 19 72, participants from 114 countries gathered in stockholm, sweden for a u. N conference on the human environment. Soon after, phosphates in detergents became a problem. Green marketing ignites scrutiny because with green marketing, the public wants to know a company's motives immediately. One of the biggest problems for marketers is that sustain ability is a moving target and there haven't been any universally accepted base lines or calculators.