Designing for the People You Design for in the Design Process

Having the people you're designing for involved in the design process will not only help you come up with better solutions. It will also help you spot where emotional friction might be hiding, waiting to stand in your way. The book is full of a bunch of kind of fun examples and some crazy examples about how this works in the real world,. everything from brain washing to smoking cessation. And people will be surprised by how small reframes in the way people relate to things can make a huge, huge difference.