079 - (ORCA Series #11) - CTAs That Align Teams and Earn Trust - CTA Prioritization with Jake Zukowski
The UX Level-Up
00:00
Navigating Effective CTAs and Trust
This chapter explores the crucial balance of Call-to-Action (CTA) prioritization within user experience, distinguishing between various types of CTAs and their alignment with business strategy. It emphasizes the importance of transparency and trust, particularly around user cancellation processes, while cautioning against the pitfalls of relying solely on vanity metrics. By advocating for a deeper understanding of qualitative outcomes over quantitative ones, the chapter calls for a systemic approach to decision-making that nurtures user trust and brand integrity.
Transcript
Play full episode
