Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
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How to Write a Creative Brief
Before you send off that creative brief, test it for honesty and emotion. We tend to remember words that don't have a lot of synonyms. Use real talk: Why is that a problem? You'll get confused but eventually you'll pop out with something. A brief does not need to list all of the information. It doesn't need to take into account every conversation you've had.
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