Why Social Selling Matters So Much -- Melissa Kwan // eWebinar
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Find the Balance Between Self-Promotion and Engagement
Melissa Kwan, co-founder and CEO of eWebinar: Social selling is an incredibly powerful tool but if you are tone deaf to who your customers are it's going to fall into theaters. Ben Shapp: You just have to pay attention to what you're saying and whether people are listening and whether they're responding positively. And that wraps up this episode of the MarTech Podcast.
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Transcript
