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Under Armour CEO Walks The Plank

Motley Fool Money

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Under Armour's Market Journey

This chapter explores the rise and fall of Under Armour as a key player in the sports apparel market, analyzing its innovative beginnings and subsequent challenges. It delves into leadership changes, competitive dynamics, and the contrasting success of Dick's Sporting Goods amidst a shifting retail landscape. The discussion highlights the importance of core competencies and strategic focus in navigating the evolving retail environment.

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