Brothers in Rivalry: Adidas vs. Puma

This chapter explores the intense sibling rivalry between two brothers who founded the competing sportswear companies Adidas and Puma. It traces the decline of their relationship from personal conflicts to misunderstandings during World War II, culminating in a legendary feud. Additionally, the chapter examines key moments in their companies' histories, including pivotal events during major sports competitions, which shaped their identities and market positions.