People are quite puzzled why you'd share this when it is quite that helpful and also such a big survey. Just explain to me a little bit about how we transfer made that decision that this was information that should be shared. I think it's honestly an intrinsic belief within the company that it isn't, ours, a bread and butter is an advertising business in a subscription busines. And i really believe that our usebas really respects us for it. It's their insight at the other day. You know, we spend a long time on trying to make it look decent. That's something though, you know, we transferrs always spend a lot of time and money against. But the