53. The Promises and Pitfalls of the Creator Economy
Shit You Don't Learn in School
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The Best Creators Have Waymore Leverage Than Before
Many creators would not want a partner with companies because they want to retain their ip. Media itself is lucrative, but what media is effective at doing is directing people's attention from one thing to another. That's why you see companes like hub spot buy media companies like the hustle.
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