Many creators would not want a partner with companies because they want to retain their ip. Media itself is lucrative, but what media is effective at doing is directing people's attention from one thing to another. That's why you see companes like hub spot buy media companies like the hustle.
Steph has some exciting news to share in today's episode! Listen in to find out.
In this episode, Cal and Steph also cover the rise of the creator economy -- both its promise and pitfalls.
They breakdown why the heightened attention toward creators, whether we can expect a creator "middle class" anytime soon, the importance of IP, and even explore what it truly means to be a "creator"...
Is it the things they build?
Is it the audience they have?
Is it the money the make?
They also cover upcoming trends that they expect to hit this growing "creator economy" including the rise of digital influencers, content automation, crypto, and gaming.
If you'd like to ask Cal or Steph a question for an upcoming AMA episode, we encourage you to submit your questions here!