Why That Worked  – Presented by StoryBrand.ai cover image

#92: 5 Key Talking Points You Need to Close Deals

Why That Worked – Presented by StoryBrand.ai

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Good marketing is an exercise in memorization. You're trying to get the consumer to memorize something. So if you want your potential customer to memorize your offer, you have to repeat it a thousand times. That means when they get an email after downloading your lead generator, it's the very first thing that you say. And I bet you got a lot of ladies looking up Raskana dot com right now. Can you spell it for us?

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