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6min chapter
Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)
The Long Game
Fly Wheel
Ulik: As i was going on my own journey of lik, i don't really think this whole landor funnel situation really makes sense. What should it be then? Ulik: I would say it's not even a buyer's journey, it's an audience journey. And so when you start to realize that the way we've been thinking about one thing doesn't actually work in real-world situations,. he says. "There's no right way to play on the playground, and not all playgrounds are the same"
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