The Challenges of Scaling Up Streaming Platforms

We had at last count more than 50 million subscribers being driven on the back of this behavioral shift that we were able to make for consumers. The scale up from a million to 5 million to 10 million to 20 million tends to be really steep and it tends to happen very quickly. To be able to handle that kind of spike in traffic is what the biggest problem of the challenge is, which many streaming platforms struggle with. But where we are today is pretty significant given where we were in 2015 when street seeming as a concept didn't exist for most Indian cricket fans or Indian sports fans for that matter.