What Are We Going to Do?

Gregg: Post production was never in their interest to make money, because the media was where the money was at. Honda wanted a sexy spot, but if they had to pay less to get you to do it for less, it didn't really matter. The mediab alone was going to be where the profit center was. So what we're seeing here is fewer jobs of mediocre creativity like everyone while we see a good, juicy, meady, interesting job. We don't want to watch t b the way we watched it old days.