Every year in our organization, we come up with goals and then have a scoreboard that we're creating this year where every person is represented by a color of a post-it note. And it's Victor Frankl's whole deal that he developed to contend with Sigmund Freud. He went into the Viennese hospital system and they had a significant problem with suicides. One is he had suicidal patients identify a project that they could work on, that if they didn't work on, somebody would suffer. Second, a redemptive perspective on your suffering. They just have to use their executive brain to say, okay, this is really a terrible thing. But on the other side of