Product Marketing Managers - What Are Some of the Biggest Differences Between B2B and B2C?

I am quite envious, honestly, of your ability to maybe gut check a product manager when they come to you with a last minute ask. I like to think most product marketers are, at least to some degree, very good people pleasers. So I envy the fact that you've got that experience to know when it's okay to kind of give a little bit more and help them out or when it's appropriate to push back. A little bit of tough love goes a long way.