Founder's Journal cover image

How One Author Raised $41M on Kickstarter

Founder's Journal

How Much Does It Cost to Build a Campaign on Kickstarter?

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When you're launching something with just an email address versus a dollar, it's so different what the demand or the intent level is of a person who's given you any amount of money. $1 makes a person 30 times more likely to actually buy something. And that, and that's why at the end of the day, it's like so important to think about what's the ultimate outcome you want.

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