Do You Really Want to Be Doing Discovery Now?

Every company'is trying to be an i. But the problem is that, do you really want to be doing discovery now? Are you really going to organize teams in such a way that you can discover what's going on? You're not structured to do discovery. Your organization isn't organized around discovery. It's organized around the products you already have built and that youare already selling. I think the people expect all we can just bring a i an we'll get some incremental advance and somee our product line. We are starting to see hwi happen inside of companies. And i t has never been about creating ucs. It has always been in support. My idea is about