Milani Cosmetics: Growth and Inclusivity in Beauty

This chapter explores Milani Cosmetics' impressive 25-year growth trajectory and its commitment to inclusivity in color cosmetics. The discussion highlights the brand's affordable luxury appeal, strategic distribution, and commitment to quality, positioning Milani favorably in a competitive market. With a focus on diversity and evolving consumer preferences, the chapter illustrates how Milani effectively targets millennials and Gen Z while maintaining its core values.