Is There a 90 % Rule?

i think sometimes we're a little bit over obsessed, even with the idea of focus on your consumer. Sometimes it's not the customer that defines the brand, it's the capabilities of a company. If making marketing was like at a factory, we wouldn't be doing this. There requires some a inte intelligent application of certain laws to certain contects. And so far i've seen companies out perform an s m p 500 strategy by focusing on what they do best. Our brand stratedy can play a strong role in helping a company understand its trents and figure out what it is really good at.