2min chapter

Capability Amplifier cover image

Capitalism - And Everything Else

Capability Amplifier

CHAPTER

The Importance of Crossing the Border to San Diego

When we first moved to San Diego One of our very first clients was located across the border in Rosarito So it's just a little bit south at Tijuana. They hired us to do their marketing and Interestingly, I actually designed and created traffic geyser as a result of a need for that so but the answer to your question was we started crossing over and we just fell in love of the people in the culture. It felt so strange that you could drive across a border and literally be in a very very different country You know a half an hour away. And then a Couple years ago Vivian was down here visiting right in this area like I named Chip Conley who started

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