I thought it was a fantastic example. It's pretty mundane, but it really highlights the economics. So in a way, you list six different types of middlemen and they overlap. And sometimes there are things about florists that you don't know that is very idiosyncratic relative to what you're looking for.
Why would anyone want to hire a middleman, like a wedding planner, especially if you have time to take care of the planning yourself? Marina Krakovsky, author of The Middleman Economy talks with EconTalk host Russ Roberts about middlemen in the modern economy. Despite predictions that the internet would destroy the need for middlemen, Krakovsky argues they're more valuable than ever though their roles have changed. Krakovsky looks at the different roles middlemen play today and how their value added can justify their existence.