Choosing animal health as her niche

Have you ever wondered what happens when you stop trying to serve everyone and double down on one niche you know inside out? That's exactly what Julie Lawless did. From corporate comms for brands like Nissan and Mars Petcare to running her own firm in animal health and AgTech, Julie has built a business that thrives because it's focused. In this episode, we unpack how she made that shift, moving from hourly billing to retainers, building a standout reputation in a small industry, and leading a team that runs smoothly without her in every single detail. 

If you've been thinking about specializing or tightening your focus, you'll take a ton of practical insight from this one. Enjoy.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business. 

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With over two decades in corporate communications at Elanco, Mars Petcare, and Nissan, Julie Lawless is a proven leader in strategic communications. A Pet Age "Woman of Influence," she notably managed Elanco's IPO and the landmark acquisition of Bayer Animal Health. In 2022, she founded Lawless Comms to provide purpose-driven counsel in M&A, crisis, and ESG communications to the animal health, veterinary, and food production industries, leveraging her deep expertise to make a positive impact.

Connect with Julie Lawless: https://www.linkedin.com/in/julielawless/

Discover more about Lawless Comms: https://www.lawlesscomms.com/

Mentioned in this episode:

The Inner Circle

If you're running a 7-figure consulting business and are ready to be in a room of committed peers, this is for you. The Inner Circle is a high-level mastermind focused on proven strategies for scaling and lifestyle design. This is not for everyone, but if it's for you, you already know. www.consultingsuccess.com/inner-circle