The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

446. The Taste of Success: How Flavor Impacts Buying Behavior

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

The Interconnection of Taste and Smell

This chapter uncovers the crucial connection between taste and smell, revealing that 80% of what we perceive as taste comes from our olfactory senses. It discusses the anatomy of taste buds, dispels common myths, and emphasizes the evolutionary importance of these senses in flavor perception and their links to memory and emotions.

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