Adobe is using AI to change the suite of creative tools that they have always built their business around. Fast Company wrote a piece very recently called Apple's Silence on Generative AI Grows Louder. In order to transform Siri to make it smarter and more human feeling via a large language model, Apple would have to open up access to a broad swath of public information from the web.
Google is working on a top secret search update called "Magi." Amazon announced Bedrock last week. This episode covers the AI strategies of Google, Amazon, Microsoft, Meta, Adobe, and Apple.