Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders
Stacking Growth | The B2B Marketing Podcast
Common Missteps in B2B Data Management and Marketing Infrastructure
This chapter highlights the frequent pitfalls B2B companies face in their marketing and sales measurement strategies. It stresses the necessity of early investment in a robust data model to facilitate better decision-making and reporting as businesses expand.
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