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The Consumer Last to Know Price Index
A lot of these companies openly talk about their pricing intentions. When their costs go up, they don't put in the price increase that day. It takes months to implement a price increase. So it doesn't happen right away. But I'm saying now, not only is it changing trend, I'm seeing it in the pipeline, right? And like you said, or maybe I said the CPI is the last to know, but that's I think very true.