268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
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Is There a Way to Measure Outbound Opportunity Creation?
Chris Chebay: Why do you need to measure influence? Horace soto: I see people lean toward influence revenue because they can't source enough to defend the budget. What tips would you give folks there around helping the organization, specifically sea sweetly outbound opportunity creation when it was influenced by an a b m orchestration platforms? Inteller, triggers. For next one, actually want do a video, cune first one. Et's let's see. Here we are.
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