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Is There a Big Opportunity Cost to Having an Email List?
Taylor: Having an email list with some sort of value proposition, which could be once a month, I'll send you three articles that I read is super simple. But there's not like a lot of sort of discovery there. Taylor: My encouragement to the listeners today is to go to the blog and figure out what good people can do for your company. And if they ask you a tough question, don't forget about the reality of sitting across the table from the reader.