On Good Authority: Publishing the Book that Will Build Your Business cover image

Get Your Book in Stores with Ashlea Hearn

On Good Authority: Publishing the Book that Will Build Your Business

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Navigating Book Promotion and Launch

This chapter examines effective strategies for promoting a book and securing sales rather than donations. The authors share their personal experiences in crafting pricing tactics, engaging with local bookstores, and overcoming challenges posed by the pandemic during their book launch. Additionally, they provide insights into the self-publishing route as a viable alternative to traditional publishing and emphasize the importance of community connections and mentorship in the writing journey.

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