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“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify

My First Million

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Intro

This chapter explores the transformation of hand sanitizer from a basic necessity into a luxury item through the vision of a creative entrepreneur. It details her journey, highlighting the success of her Kickstarter campaign and the surge in sales during the COVID pandemic, culminating in a company valuation of $880 million.

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