
“$100M dollar brands are being built for boring products” - Harley Finkelstein of Shopify
My First Million
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Intro
This chapter explores the transformation of hand sanitizer from a basic necessity into a luxury item through the vision of a creative entrepreneur. It details her journey, highlighting the success of her Kickstarter campaign and the surge in sales during the COVID pandemic, culminating in a company valuation of $880 million.
Transcript
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