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442: Breaking Records and Saving Lives. With British Special Forces Soldier, Dean Stott

Jocko Podcast

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Relaunching Stories and Media Journeys

In this chapter, the speakers discuss the intricacies of relaunching a book in the U.S. after its original release in the UK, focusing on marketing strategies and cultural differences. They also reflect on their experiences with reality TV, including the challenges of media representation and the impact of their narratives on audiences. The chapter provides insights into the evolution of a fitness-focused reality show, highlighting the blend of personal struggles and the quest for authenticity amid the entertainment landscape.

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