tim and mo compete on your behalf to answer tough questions proposed by mat gershof of conductri. The quiz is sponsored by conductrs, who help build industry leading experimentation software for aby testing, adaptive optimization and predictive targeting. Find out more at conducti dot com. Tim: What's the main reason we bother using random selection in our experiments? Mo: To minimize type one error or e, to estimate posterior distributions? And band wagoning is allowed here!

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