3min chapter

Think Fast Talk Smart: Communication Techniques cover image

90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions

Think Fast Talk Smart: Communication Techniques

CHAPTER

How to Create Targeted and Insightful Communication

Sally Kohn: Wouldn't it be fascinating if we could get some insight into our audiences in the way you're talking about haptically through these sensations? She says a version of that would only work for really, really big speakers. Kohn: We have done this version where we can scrape Twitter in real time for any hashtag and then do an automated sentiment analysis. And on the fly, you can feel what thousands of people are experiencing.

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