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Navigating Uncertainty in Freight Markets
This chapter explores the value of taking calculated risks in business, using Freightways Media's inception as a case study. It discusses the challenges of accurately predicting freight market trends and the significance of data-driven insights in forecasting recoveries, particularly during downturns. The dialogue also touches on the interplay between industry skepticism and accurate predictive models, culminating in a discussion about the potential impact of government policies on the logistics sector.