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#404 - The Fall of the House of Tucker and Traffic w/ Ben Smith

The Fifth Column

CHAPTER

The Death of Vise

Gawker in 2003 starts selling display advertising. These are getting traffic, and there's not that much traffic around. It wasn't crazy to have some reason to believe that this thing that you were selling was a commodity that would increase in value and scale. That just turned out to be wrong.

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