The Future of B2B Marketplaces

This week, we had the opportunity to sit down with Adrien Nussenbaum, Co-founder and CEO of Mirakl. With over 400 marketplaces powered by its technology and surpassing $6 billion in gross merchandise volume, Nussenbaum is an invaluable resource into the industry's trajectory and the future it holds.

From humble beginnings in 2012, Mirakl has become a driving force behind the B2B marketplace revolution. The company empowers businesses to create and operate their own online marketplaces, connecting buyers and sellers on a global scale. Mirakl has also launched additional product offerings around related value added services like financing, advertising, finding suppliers, seller operations, and product data.

Nussenbaum’s new book, The Online Marketplace Advantage, is a comprehensive guide to launching, operating, and scaling online marketplaces in today's dynamic eCommerce landscape. The book explores factors driving the exponential growth of online marketplaces and offers insights from 30+ leading brands that have successfully transformed their businesses.