Growth and Go-To-Market with Brian Balfour and Pascal Levy-Garboua
Village Global Podcast
00:00
GoToMarket Strategies and the Top Mistakes Early Stage Founders Make
The chapter explores GoToMarket strategies and highlights the common mistakes made by early stage founders, such as lack of strategy, focus only on marketing channels, and ignoring target market and product fit. The importance of having a hypothesis, adjusting strategies based on execution and results, aligning metrics with the strategy, and avoiding hiring mismatches is emphasized.
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