Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service cover image

Customer Loyalty Strategies for Service Business Owners to Boost Retention with Justin Riley

Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

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Understanding Customer Acquisition and Marketing Effectiveness

This chapter explores various marketing methods for customer acquisition, detailing the expected timelines for results from PPC, SEO, and social media. It emphasizes understanding customer behavior during the purchasing journey and the critical role of follow-up in converting leads into profitable sales.

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