The Rest Is Entertainment cover image

How To Publish A Bestseller

The Rest Is Entertainment

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Navigating Publication Week

This chapter explores the critical role of publication week for authors, detailing promotional strategies and media engagements unique to the UK and US. It emphasizes the importance of genuine audience connection and self-promotion, along with the impact of reviews and local media on book sales. Additionally, it highlights the competitive dynamics of the publishing industry, including the strategic timing of book releases and the importance of relationships with retailers.

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