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Ep 17 – Robin Lumsden, Founder & Managing Partner, Lumsden & Partners

Pfeffer on Power

CHAPTER

The Importance of Authenticity in Business

Robin Lumsen: I think there's a huge list of issues that I believe were important just out of my head. You know, you once said in the class, the world isn't fair, accept it. There is a certain European culture of using negative adjectives and disempowering yourselves. 95% of all decisions we take are actually emotional rather than rational. Knowing that fact, I think you can also utilize it to your advantage.

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