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Media Stocks Midyear Assessment

Strictly Business

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The Hangover From the Ad Recession

Heidi Schlumpf: AI is driving what I think is still kind of an irrational confidence in the tech sector. But if you look at advertising, she says, it's below 10% for the first time in a long time. Why isn't that making investors more nervous? We're seeing an overall slowdown when we're taking a look at the bigger picture, but digital advertising is still growing,. Schulder: If this second half of 2023 is again, better than a lot of people were expecting, I think we could see advertising start to come back.

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