What's the Point of a Brainstorming?

"I would advise having what I call question storming. And typically, and this is a way of saying to ensure what we're working on is the right thing that we'reworking on." "We need to be aware of what we trying to get out of the brainstorming session because people come with all these ideas," he says. 'And then you can go and have another generative session around, you know, working with solutions to manage that'