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85. What's Essential: Greg on How To Create An Essential Intent: The One Decision That Makes 1,000
The Greg McKeown Podcast
Creating a Statement of Purpose
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Once the big decision is made, all subsequent decisions come into better focus. Amy one strategic choice eliminates a universe of other options and maps a course for the next five, ten or even 20 years of your life. Think of martha lane fox who was asked by the british prime minister at the time to be the united kingdom's first digital ampion. She came up with this essential intent to get everyone in the u k. On line by the end of extate. It gave everyone on the team clarity about exactly what they were trying to do. So how do we craft a statement of purpose that is both concrete and inspiring, meaningful and memorable?
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