This chapter delves into the concept of the flywheel and its application in business, exploring challenges faced during growth and scaling. It emphasizes the importance of narrowing down and expanding a niche over time.
Ever wondered how companies like Amazon, Google, Uber, and Facebook grew to be so big? The answer isn't luck, chance, raising capital or timing... It's something much deeper than that...The secret behind all of these companies' success is something called a "Flywheel". If you have a flywheel in your business you will enjoy exponential growth. If you don't have a flywheel the best you can ever hope for is linear growth...The truth is that most companies don't have a flywheel -- They actually have an "Anti-Flywheel".
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