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Business Breakdown Duel & The Story of Nike's Sonny Vaccaro
My First Million
How Sonny Jordan Made Nike Win
Michael Jordan became a billionaire, not through basketball, but through his shoes. He created an all-American game for high school players so they could compete against each other and get seen by college coaches. When Nike needed something, he was like, all right, you need to get them all their young. But also what we're going to do is we need to get college players wearing our stuff.
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