How Do You Market Your Media Articles?

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"I knew that the way I wanted to monetize it was, was to have people pay to get more," he says of his blog. "It's hard to just come out of the gate at least for a blog or a thing to try and charge money from the get go because you need loyal followers" He writes five articles a week now; used to write two each week.

This is the story of Stratechery, presented with much sheepishness on Ben’s part. How Ben thought about the market, his business model, and more. We apologize that this is a little long and perhaps a bit choppy. It’s hard to talk about us!

Links

Andrew Sullivan: A Note to my Readers – The Dish
Ezra Klein: What Andrew Sullivan’s Exit Says About the Future of Blogging – Vox
Ben Thompson: Blogging’s Bright Future – Stratechery
Ben Thompson: Dear Zoë Keating: Tell YouTube to Take a Hike – Stratechery
Taylor Swift: For Taylor Swift, the Future of Music is a Love Story – Wall Street Journal

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