Last year there was over $120 billion spent by just the top 10 streaming companies on new content, just one year. The idea that you could make it big attracts a huge amount of people wanting to get big,. Whether it's in the movie business or in real estate. But why it may be that as it grows, the influx of people who want that career and believe they can do it, maybe it grows faster than expected.
Mitch Lowe has been a significant disruptor of Hollywood's distribution models over the past two decades, promoting all-you-can-eat subscription models on personal devices and at the box office. Netflix famously redefined consumer video distribution while Movie Pass infamously imploded in 2019. Today, Mitch speaks openly with James about why his companies ended up on their trajectories while describing the analytics that factor into their business plans.
For a deeper dive into the dramatic evolution of the entertainment business, read or listen to Mitch's new memoir: Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass―Lessons in Disruption
Other topics include:
- How Netflix's DVD queue saved the company (11:12)
- The genius of Netflix's auto-play feature (12:46)
- Content business models: ad sales vs. subscription (14:29)
- What led to Movie Pass' downfall? (17:46)
- Movie studios' stranglehold on movie theater pricing models (21:52)
- How Movie Pass used 'the float' in its business operations (29:22)
- The cost of acquiring digital distribution film rights (33:44)
- When does streaming become a commodity? (38:01)
- What will Netflix do to overcome the commoditization of the streaming market? (39:47)
- TikTok's algorithm vs streaming services (52:26)
(Editor’s note: Topic times don’t account for sponsor ads and may appear a few minutes later in the episode on your podcast player)
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